Before we really knew what we were doing (like we do now?), we were so enthusiastic about everything. We set up a spreadsheet and made estimated sell projections to be sure that our income would be enough to pay the bills. We added an item listing with the prices versus cost. What the profit dollars and profit percentage would be. I personally love working with numbers so it was the high point of my day. We were so consumed with the money we supposedly would be making, that we put off finishing the list of necessities' expenses (materials, equipment, etc.). If we would have done this first thing, that would've been a light shed right there on what our estimates were rather than actual cost.
Melinda had been using a bear and honey pot as a logo, but felt we should have something more original...something we could call 'ours'. So, I offered my limited artistic abilities, and drew up a few different pictures: a bear peaking behind a honey pot, a hive with honey dripping out of it, and a few more. We stuck with the bear and the honey pot, and tweaked it a bit. Found the perfect font that looked like honey dripping to add our company name to the pot.
The most fun of all was looking for the perfect place for 'Our Store'. Don't you just love the ring of it? Melinda and my visions were very similar about a storefront. We actually preferred being on the court square. The thought of foot traffic was intriguing and we knew we'd get a lot of business during Timberfest or Christmas-on-the-Square. But the place we wanted most was already rented out, although being used more as storage than anything, and other spots just didn't seem to fit our setting. So, we ventured out looking for other places, hoping to find somewhere big enough, but affordable.
All of this, and we haven't even started the actual business process yet!
Tiff
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